All posts by Claire

Ideas Corner is short conversations with friends on the fly (on social media) captured and shared …

In conversation with "Jack" (not his real name due to some of areas touched upon in this chat). "Jack" is a real person and works as a Music Producer and Film composer for major international projects.  "Jack" says he is "fundamentally interested in propagating social evolution." This conversation was sparked by the question around what makes people choose to read blogs so I could learn how I could get people reading mine. Q.  What makes you read blogs? Jack: Most of the things I Read more [...]
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Don’t Mention the M Word!

While prepping for my digital engagement planning workshop for a pilot project involving a number of museums one of the organisers said: “Don’t mention the M word".  The belief was if I did discuss "marketing" some people would close their ears and just think ‘that’s not my job, that’s what we have a marketing manager for.” When it comes to marketing experts, there seems to be two camps.  On the one hand, there are those who advise and tell you how to do it (summoned from their own Read more [...]

Guest Student Blog: The Importance of Identifying and Understanding Target Audience for Marketing – By HLA student Jamie Mead

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship qualification in digital marketing .  I am working with Cirencester College and Creative Skillset in delivering it to key South West employers. This is a professional work-related qualification in a range of sectors and involves learning “using information about real or case study clients” that is “covered in the workplace” or using industry professionals as a guest speaker. My student Read more [...]
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Review: Immaculate community theatre and popular TV culture history lesson served with dinner in Bristol’s alternative “West End”, by Claire Sully

I had an unexpected treat last night.  My friend Annie took me to see:  "Fanny and Johnnie Cradock Cook the Great American Songbook" at the Hen and Chicken, Southville. Annie’s friend is theatre producer Sheila Hannon.  I met Sheila at the entrance of the venue – she was unassuming as she sat there checking people in.  Although she had no idea who I was when she met me (and I had no idea who she was at that point)  she took my hand in both of hers, stood up, and gave me the warmest greeting, Read more [...]