Category Archives: Creative Digital

With my team from Pearl College, Cochin

India must nurture its home-grown digital entrepreneurs, here’s why.

Returning from Kerala -  my third visit in two years – I find myself impatiently counting down the days until I can return.  I have got to know Kerala over the past five years through working with a chain of Keralan restaurants in the UK. Kerala has been a prominent spice exporter since 3000 BCE – drawing traders, explorers and adventurers from all corners of the world.  In Kerala, food is a passion, philosophy and a way of life. Today Kerala is one of the world’s great culinary regions, Read more [...]

The Art of Just Dropping By..

Whilst out driving I happened to pass the house my auntie had lived during her adult life.  At that moment I wished I could simply drop by for a cup of tea with her.   She had died several years before and someone else now lived in her house, which she and my uncle had built.  I  wished I had dropped in on her more often when she was living there, when of course I could do just that. How many of us do drop by to see our friends or family in the moment?  If someone, without prior warning, Read more [...]
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Don’t Mention the M Word!

While prepping for my digital engagement planning workshop for a pilot project involving a number of museums one of the organisers said: “Don’t mention the M word".  The belief was if I did discuss "marketing" some people would close their ears and just think ‘that’s not my job, that’s what we have a marketing manager for.” When it comes to marketing experts, there seems to be two camps.  On the one hand, there are those who advise and tell you how to do it (summoned from their own Read more [...]