Category Archives: Higher Level Apprentices Resource Centre

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship in digital marketing. I am working with Cirencester College and Creative Skillset in rolling out this qualifcation to key SW employers.

Breaking into the Creative Industry – with a helping hand

Get Creative Careers aims to help young people access the creative industries via insider knowledge and video. Rob Jones  - who is the driving force behind Get Creative Careers -  worked with me during Shepton Digital Arts Festivals.  Shepton Digi Fest also aimed to create links and opportunities between new talent and the Creative Industries. Rob has created a number of short films with creative industry people, including Aardman Animations. I was asked to talk about marketing – Read more [...]

The Definition of Stupid

The definition of stupid is: “Tending to make poor decisions or careless mistakes.” Adult education and training in England "will not exist by 2020" if the government continues its "swathe of cuts", the Association of Colleges has warned this week. Government admits that funding has been reduced in favour of "prioritising apprenticeships" along with subjects including English and maths. If funding continues to be cut at the current rate, "there will no longer be an adult education Read more [...]

Making sense of the marketing industry through those that are at the heart of it

It's satisfying to be working with next generation creative industry talent who are working at leading digital and media companies in Bristol - an important centre of digital excellence. I deliver the training onsite at places like Icon Films, the BBC and Bray Leino. My teaching includes the Level 4 Diploma in Marketing Communications and is a Higher Level Apprenticeship being delivered by Cirencester College. Cirencester college was one of the first three providers in the UK to receive Read more [...]

Guest Student Blog: The Importance of Identifying and Understanding Target Audience for Marketing – By HLA student Jamie Mead

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship qualification in digital marketing .  I am working with Cirencester College and Creative Skillset in delivering it to key South West employers. This is a professional work-related qualification in a range of sectors and involves learning “using information about real or case study clients” that is “covered in the workplace” or using industry professionals as a guest speaker. My student Read more [...]