Category Archives: Guest Student Blogs

Guest Student Blog: The Importance of Identifying and Understanding Target Audience for Marketing – By HLA student Jamie Mead

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship qualification in digital marketing .  I am working with Cirencester College and Creative Skillset in delivering it to key South West employers. This is a professional work-related qualification in a range of sectors and involves learning “using information about real or case study clients” that is “covered in the workplace” or using industry professionals as a guest speaker. My student Read more [...]