Category Archives: Ideas Corner

ideas and short conversations on the fly (on social media) captured and shared to inspire conversations and debate.

The future of giving – a good business decision?

In a recent workshop we ran: The Future of Giving - Connecting with the Generous Generation, we explored  - with charities and "boomers" in attendance - how demographics is set to have a huge impact on the future of giving. This is because a computer-literate older generation of “baby-boomers” are increasingly making decisions on philanthropic support based on online engagement.  This is more than giving money though: There is a shift in how donors wish to be involved when they give. If Read more [...]
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Unlocking potential with the love of words

I had the opportunity to attend a rather special event, on behalf of the Wells Festival of Literature.   This was an annual celebration for children’s literacy charity Beanstalk held at the House of Commons. Beanstalk recruits, vets, trains and supports volunteers to provide one-to-one reading support in primary schools to children who have fallen behind with their reading. The consequences of the literacy gap in children and young people is significant, including an estimated  cost Read more [...]

The Definition of Stupid

The definition of stupid is: “Tending to make poor decisions or careless mistakes.” Adult education and training in England "will not exist by 2020" if the government continues its "swathe of cuts", the Association of Colleges has warned this week. Government admits that funding has been reduced in favour of "prioritising apprenticeships" along with subjects including English and maths. If funding continues to be cut at the current rate, "there will no longer be an adult education Read more [...]

Size matters

At the age of 43 I have established a new relationship. This is not a relationship with another person, it is with myself. Now, before you think that I am going to launch into Whitney’s Greatest Love of All – just rip that needle off the record, I will explain. I have never felt better about myself. This is in part down to a journey I have taken down a catwalk, an experience that is giving me a different perspective. This morning I was flicking through the latest Next catalogue that Read more [...]

Street writing – coming out of the creative writing wilderness

It’s been more than 20 years since I last produced any form of creative writing. Life takes us down different paths to what we envisage for ourselves; our talents, our creativity, often lend themselves to other areas of our lives and manifest in the things we do. I had mixed feelings when I learnt as an adult that I was dyslexic. In some ways it was a positive revelation. It explained why I had had difficulty with grasping words to express myself in the written form. Knowing did enable Read more [...]

Dave Allen: The talking head who took on a Talking Head explains why musicians must adapt or digitally die at a venue near you.

For me it began with a Guardian online article which was creating quite a buzz amongst colleagues at the music college I regularly guest lecture at.  Because it was about my subject, digital marketing and the music industry, I was compelled to join in the conversation with colleagues and on the Guardian forum. The two leading protagonists in this story were Dave Allen and David Byrne.  Their debate jostled around the future of the music industry following the impact of digital.  I casually Read more [...]

The Art of Just Dropping By..

Whilst out driving I happened to pass the house my auntie had lived during her adult life.  At that moment I wished I could simply drop by for a cup of tea with her.   She had died several years before and someone else now lived in her house, which she and my uncle had built.  I  wished I had dropped in on her more often when she was living there, when of course I could do just that. How many of us do drop by to see our friends or family in the moment?  If someone, without prior warning, Read more [...]

Ideas Corner is short conversations with friends on the fly (on social media) captured and shared …

In conversation with "Jack" (not his real name due to some of areas touched upon in this chat). "Jack" is a real person and works as a Music Producer and Film composer for major international projects.  "Jack" says he is "fundamentally interested in propagating social evolution." This conversation was sparked by the question around what makes people choose to read blogs so I could learn how I could get people reading mine. Q.  What makes you read blogs? Jack: Most of the things I Read more [...]
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Don’t Mention the M Word!

While prepping for my digital engagement planning workshop for a pilot project involving a number of museums one of the organisers said: “Don’t mention the M word".  The belief was if I did discuss "marketing" some people would close their ears and just think ‘that’s not my job, that’s what we have a marketing manager for.” When it comes to marketing experts, there seems to be two camps.  On the one hand, there are those who advise and tell you how to do it (summoned from their own Read more [...]