Category Archives: Lecture notes

Dave Allen: The talking head who took on a Talking Head explains why musicians must adapt or digitally die at a venue near you.

For me it began with a Guardian online article which was creating quite a buzz amongst colleagues at the music college I regularly guest lecture at.  Because it was about my subject, digital marketing and the music industry, I was compelled to join in the conversation with colleagues and on the Guardian forum. The two leading protagonists in this story were Dave Allen and David Byrne.  Their debate jostled around the future of the music industry following the impact of digital.  I casually Read more [...]

Making sense of the marketing industry through those that are at the heart of it

It's satisfying to be working with next generation creative industry talent who are working at leading digital and media companies in Bristol - an important centre of digital excellence. I deliver the training onsite at places like Icon Films, the BBC and Bray Leino. My teaching includes the Level 4 Diploma in Marketing Communications and is a Higher Level Apprenticeship being delivered by Cirencester College. Cirencester college was one of the first three providers in the UK to receive Read more [...]

Brands, Bands and Digital Reach – Interview with Richard Kirstein by @clairedesully

Music Industry stalwart Richard Kirstein  had a background in music performance with single releases, UK tours, TV appearances, Radio 1 air play before stepping into the world of music rights and licensing. Richard works with some of the biggest brands in the world from fashion, drinks and automotive industries helping them to license music for their campaigns. Richard came into my @BIMMBristol lecture via the power of Skype video this week and allowed me and my students to grill him.  Life Read more [...]

Digital Music Innovation – Live Skype Interview with Robert Thomas – Chief Creative Officer at RjDj

At the heart of the areas I am lecturing is a desire to help learners understand the skills they need to allow them to begin their career.  This is different to the mainstream, results-driven education system, which in my view shows learners what they need to know for an exam or assessment. I see both ends of this mainstream education system as I am also an employer looking for people with the right skills and the ability to think for themselves in order to adapt to a changing technological business Read more [...]
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Don’t Mention the M Word!

While prepping for my digital engagement planning workshop for a pilot project involving a number of museums one of the organisers said: “Don’t mention the M word".  The belief was if I did discuss "marketing" some people would close their ears and just think ‘that’s not my job, that’s what we have a marketing manager for.” When it comes to marketing experts, there seems to be two camps.  On the one hand, there are those who advise and tell you how to do it (summoned from their own Read more [...]

Guest Student Blog: The Importance of Identifying and Understanding Target Audience for Marketing – By HLA student Jamie Mead

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship qualification in digital marketing .  I am working with Cirencester College and Creative Skillset in delivering it to key South West employers. This is a professional work-related qualification in a range of sectors and involves learning “using information about real or case study clients” that is “covered in the workplace” or using industry professionals as a guest speaker. My student Read more [...]