Category Archives: Uncategorized

Following my character – coming out of the creative writing wilderness – part 3

"First, find out what your hero wants, then just follow him!" Ray Bradbury. "Have you ever stood among a roomful of strangers striving to embody a colour of your choice - emoting from your lungs to your fingertips the sensation of being, say, red or yellow or green? No, neither had I until I signed up, in a moment of rashness and insatiable curiosity, for a four-day acting course at the Poor School, King’s Cross which I saw advertised in a well-known London listings magazine." Theatre critic Read more [...]

“How can music be used to influence people’s memory of image and branding?”

One of my students @BIMMBristol asked for my opinion about music being used with brands for their research project.  It got me thinking and here is what I said. Q: In your opinion what is the most successful example of using music in an advert and why? It’s a difficult question to answer as music is used in many different ways and from many different angles. Rather than picking a "best" I'll pick two of the best examples of different types. 1: The brand ident: This is where a company Read more [...]

Helping museums to create a fully digital experience

Supporting the South West Museum Development Partnership and funded by Arts Council England, my digital museum training and support (for Tickbox Marketing) helped four South West museums to plan and develop effective digital engagement. This innovative pilot project, based on the Digital Museum framework developed by Tickbox with the South West Museum Development Partnership, supports museums in understanding the need for digital engagement at all levels - giving staff the knowledge and support Read more [...]

Ideas Corner is short conversations with friends on the fly (on social media) captured and shared …

In conversation with "Jack" (not his real name due to some of areas touched upon in this chat). "Jack" is a real person and works as a Music Producer and Film composer for major international projects.  "Jack" says he is "fundamentally interested in propagating social evolution." This conversation was sparked by the question around what makes people choose to read blogs so I could learn how I could get people reading mine. Q.  What makes you read blogs? Jack: Most of the things I Read more [...]

Guest Student Blog: The Importance of Identifying and Understanding Target Audience for Marketing – By HLA student Jamie Mead

Edexcel BTEC Level 4 Diploma in Marketing Communications is the very first higher-level apprenticeship qualification in digital marketing .  I am working with Cirencester College and Creative Skillset in delivering it to key South West employers. This is a professional work-related qualification in a range of sectors and involves learning “using information about real or case study clients” that is “covered in the workplace” or using industry professionals as a guest speaker. My student Read more [...]